Marketing Strategies Using Customer References

Supercharge Your Marketing Strategies with Customer References

Marketing Strategy – Know your Market

Among the most fundamental marketing strategies is to know your current market and where it is headed in the future. When it comes to market knowledge it is often said that “the answer is not in the building”. In other words, you must interact with your market at many levels in order to understand it. The process of developing your customer references involves interviews and discussions that break through the surface and give you the insights into your market that you will need for success. All of your marketing strategies will be enhanced through the relationship that you build with your customers.

Marketing Strategy – Positioning

How you position your product or services will depend largely on the feedback from your customer references. Using the marketing strategy of allowing your customers to articulate your market position becomes a key marketing tool. References-Online™ provides products and the professional services that guide you in capturing the customer references. These customer references that reinforce your marketing position become persuasive and credible resources in your overall marketing program.

Marketing Strategy – New Media

How does Web 2.0 and “New Media” fit into your marketing strategies? Social networking is just beginning to gain strength and will become a powerful force in communicating your message. In order to play in this new environment you will need new media resources such as video clips and pod-casts. References-Online™ provides the tools and services to produce studio quality resources that will allow you to have an impact in the modern web environment.

“...it makes us look well established and reinforces what we’ve been telling the customer from a third-party independent perspective rather than just another piece of marketing collateral”
David Bangs
VP Sales, LeftHand Networks