Customer Reference Program

The Complete Customer Reference Program

Customer Reference Program Refinement

The primary objective of any customer reference program is to positively impact sales. In the process you also have the opportunity to enhance customer relationships, communicate customer data within your organization, quickly find the best reference for each circumstance and leverage successful references in your marketing and sales programs. In order to achieve these additional benefits you will need to refine your current customer reference program by engaging the right products and services. References-Online™ provides the tools and services that are critical to the success of your customer reference program.

“References-Online really took care of all the details. Our involvement was minimal; we just steered them in the direction of the key references we wanted them to work with and they took care of the rest.”
David Bangs
VP Sales, LeftHand Networks

References-Online™ – Customer Reference Program Services

When you engage References-Online™ your customer reference program will come online efficiently without requiring excessive involvement by you.

Strategy Development

This service focuses on assessing your specific needs and devising a process that makes the best use of the strengths in your organization and the world class tools available from References-Online™

Reference Recruitment

For this service you will receive assistance in identifying references, setting up internal approvals and managing incentive programs for your references.

Reference Interviews

All of the details for the reference interviews are handled with this service. The result is a presentation that is clear and polished.

Reference Assessment

Know how effective your program is. This service facilitates adoption of your new customer reference program and assesses the willingness of your customers to participate in your program.

Reference Marketing

Quality references become a corporate asset. This service helps you identify where your references can be leveraged within your organization. Lead generation, media inquiries, and quarterly reports are just a few examples where references can be used to effectively communicate your message.

References-Online™ – Customer Reference Program Tools

With key tools like Reference-OnDemand™, Reference-View™, and Executive Dashboard you will be able to implement a complete customer reference program. Your customer reference program will be more effective and you will have the assessment tools to prove it.

Reference-OnDemand™

The right customer references will be available when you need them. Customize the reference package you need for each circumstance.

Reference-View™

Access to all information on each of your key references. Match your prospects to the best reference available based on, product of interest, and industry segment.

Executive Dashboard

All of the information that is relevant to you in an easy to use and customizable format. Integrate the customer reference program with measurable and meaningful sales statistics. Get a snapshot of the real-time status of your program.